On Thursday, I met Theo Paphitis at the opening of the 8th store of his newest lingerie line Boux Avenue.
"Boux Avenue offers unrivalled service both in-store and online at bouxavenue.com..." Theo Paphitis
|(don't like this pic of me, but it's all I have with Theo!)|
The huge black wardrobe-style doors open up to reveal the contemporary boudoir, dressing room that just invites you in and I was lucky enough to snap some pictures before the official opening - the store is absolutely beautiful and spacious!
On the right side of the store as you enter, you have this seduction corner which triggers the sexier side of you, bringing flirtatious bustiers and corsets with fun petticoats that bring out the black swan ballerina in you, you gorgeous thing!
Then of course we have the sweet babydolls dotted around the shop floor.
The bra size range is quite generous starting from 30A reaching 40H and with the expert fittings offered, as well as magic changing rooms that display three light settings to emulate day, dusk and night you're sure to leave satisfied with beautiful underwear!
The drawers cleverly display products in order of size, and this is a great layout! I know some other great brands that I love that do this (ahem Gilly Hicks *cough*).
But Boux Avenue isn't all lingerie, they also have a cute selection of sleepwear too.
This section is Christmas themed. I really like the checked flannel style pyjama bottoms and the navy blue shorts/hoody with the little reindeer prints on it :)
The sleepwear is quite cute-sy themed (aka novelty wear), but I think that's quite good as they have styles to suit most girls! And yes, they do sell onesies too :P
Cute koala bear pjs - had to share!!
Boux Avenue don't just sell lingerie and sleepwear! There's lots of little treats you can find in store such as scented candles, cute empty bottles to hold your favourite perfume, little trinket boxes and lotions & potions to give you that sexy feeling!
I did receive a very generous goody bag with plenty to show you so I shall be posting on that shortly :)
|Me with my Boux Avenue goodies on the pink carpet!|
(valid until 30th November 2011, exclusive to The Friary store only)
Will you be checking out Boux Avenue??
Love love and lingerielove!!